WALL-E

Yes, I totally forgot to mention. I really love "Wall-E."



"The medium is the message."
-Marshall McLuhan
McLuhan the crackpot made me appreciate "Wall-E"

Remember when he picked up the jewelry box amongst the trash? Well. He dumped the content and kept the container.
In essence, I felt that symbolized, The medium is the message.
And did you note how the movie ALLOWED THE MEDIUM to take the stage--there was hardly any spoken word. Hardly any "content." In our time, we've totally confused message with content. Content always conveys a message. But the message is not necessarily the content. The message is what something MEANS...The message in essence is an EFFECT. The content can be the effect--but when we study effect, McLuhan declares, we focus way too much on content. The medium is the true and essential effect. (I used essence a lot.)

And so basically... The movie is Marshall McLuhan. McLuhan asserted that the prevalent media of the age changes our lives and routines. In the way James Carey asserted the idea of communications as ritual. We practice it to create a reality. Now McLuhan applies this theory--Communications through electric media as ritual--Technology becomes us; we become technology. And that is so relevant to how advertisements have been able to take over through advancements in technology. Our society--and "Wall-E"'s to an even greater extent--is so electric media saturated. We have overextended our selves, such that we hardly even exist. Where are our souls? We've delegated the performance of our souls to electronics. Facebook and social networking media now take over face-to-face interaction. And it is like that in "Wall-E." Even when two fat people were hovering next to each other, they "kept in touch"--or maybe now it's kept out of touch--through those holographic screens.

I should have wrote this kind of stuff in my essay. My essay was so sub-par. I feel horrible to have turned it in. Ick. Anyways. Just wanted to get this down before I forgot it.